ADVISORY BOARD 2025

ADVISORY BOARD 2025

At Expo Seguridad Mexico and Expo Seguridad Industrial we continually seek to enrich the experience of those who participate in each edition. To achieve this, we work hand in hand with experts to exchange knowledge, experiences, innovations and security trends in Mexico that allow us to better understand the ecosystem of the sector and continuously improve our offer.

Don Erickson – SIA Chief Executive Officer

Don Erickson – SIA Chief Executive Officer

Don leads implementation of SIA's Board Strategic Framework and oversees SIA's collaboration with industry and vertical market associations and organizations. He is responsible for management of SIA's operations and programs including marketing, membership, government relations, education and standards initiatives and serves as the organization's primary liaison to ISC Events. He was selected as a Top CEO by CEO Update magazine in 2013 and by Security magazine as “One of the Most Influential People in Security” in 2018 and inducted into the Security Sales & Integration Security Hall of Fame in 2023. Don currently serves on the U.S. Chamber of Commerce Association Committee of 100 (C100).

LRI. Ana Luisa Guzmán, DSI

Ana has 25 years of experience in the security field. In 2022, she was nominated as one of the 100 most influential people in Private Security in Mexico. She is currently President of AMEXSI and Director of Corporate Security at GICSA, protecting properties nationwide (shopping centers, corporate buildings, industrial warehouses and construction projects).

Carlos Martinez, DSE

With a degree in Marketing from the Tecnológico de Monterrey, Carlos has also studied Business Security Management at the Universidad Pontificia Comillas ICAI-ICADE. Currently, he is President of ALAS Committee Mexico, CSO at Tedee Mexico, External Training Agent at the STPS, and General Director at Multisoluciones Integrales en Seguridad IT, a company where he has achieved growth in the sales division of comprehensive security systems.

Héctor Romero Sanchez

Master's in business administration from La Salle University with extensive knowledge and experience in senior management, operational and logistical areas in the federal, urban and suburban passenger motor transportation sector, as well as federal cargo transportation. Héctor is a promoter, creator and strategist in the analysis, creation, development and implementation of comprehensive security strategies focused on operational, logistics, maintenance and administrative areas.

José Luis Alvarado, MBA, DSI, DSE, DAS

An Industrial Engineer from UPIICSA, José Luis has diplomas in Security and Leadership Management, Commercial Strategy and Service Management from various institutions. He has 29 years of experience in comprehensive logistics, transportation and 3PL distribution centers, and 24 years of experience in Comprehensive Security. He is currently Commercial Director at GRUPO CONSULTORES in Integral Security. Executive President at ASIS Mexico Chapter and is an expert in business development in the supply chain.

Héctor Coronado

He has a Law Degree and a master's degree in Corporate Security, as well as various specialties in Criminal Procedure Law, Comprehensive Security, among others. He has +30 years of experience in security, 18 of which he has worked in transnational companies such as Amazon, HP, Dell, Mercado Libre, among others. He is also a Professor at the Anáhuac University in the subject of Corporate Security and is a national and international speaker. Héctor is the author of the book “My Second Chance”, where he practically addresses his experiences in Corporate Security. He has been distinguished as part of the 100 most influential in private security.

Eurídice Ibarlucea

Architectural Engineer from the Higher School of Engineering and Architecture of the Instituto Politécnico Nacional with specialties in Engineering and Project Management and Operations Management, as well as a Master's Degree in Engineering from the Universidad Panamericana, Eurídice has 18 years of experience in the Mexican market fire protection. She is currently Vortex's Sales Territory Manager at Victaulic and is the first female president of the Mexican Fire Protection Association AMPCI, where she works to promote professionalism in fire safety and electrical risks.